The Art of Strategic Storytelling

Finding and sharing the stories that actually move your audience “When I was young, I used to go to Florida on vacation and, every morning at the hotel breakfast, I’d eat at least a dozen bite-sized chocolate chip cookies. I remember exactly how they tasted! And ever since I started cooking, I’ve been trying to … Read more

Planning For the Friction

What to do when you want to start something, and everything in you resists it Ever notice how the hardest things to start are often the ones that matter most? I’ve been thinking about that a lot today, after hearing a metaphor that hasn’t left my mind: “A water mill needs a lot of water … Read more