Welcome to the Open Loop!
There are half-written essays in my Google Drive, unlaunched projects in my Notes app, unpolished ideas on scraps of paper, and too many tabs open on every device I own.
I have more ideas than time to work on them.
But maybe they’re unfinished for a reason. Perhaps this is part of the creative process: some ideas are not yet ready, and some may never be.
But how do you know when they’re ready? How do you know their time has come? (spoiler alert: you never do).
Every marketer knows the only way to validate an idea is to test it. And content is a big experiment.
You can do your best to create a killer strategy (and you should), but you’ll only know what resonates with your audience once you test it, adjust, test again, tweak a bit more, test again, and again, and again.
Your content strategy is only as good as your willingness to test it.
And if good ideas come from bad ones, maybe we need more places where drafts are welcome.
I always tell my clients this, yet I’ve failed to apply it to my ideas and projects. (Yeah, yeah. Shame on me!)
That’s when this newsletter was born, out of the need to practice what I preach.
In copywriting, an “open loop” is a psychological technique. You leave a story or an argument unfinished to keep people curious and reading your copy.
In life? It’s how I often feel.
I’m the curious type. I love having new experiences; I’m quite restless, always exploring different activities and eager to learn new things — one of the reasons I love copywriting.
The Open Loop is my place to explore and share the space between half-baked ideas and finished thoughts.
Here you’ll find insights and reflections on marketing, content strategy, copywriting, and occasional behind-the-scenes stories of what I do.
Maybe one of my raw ideas will spark a big win for you — and if that happens, promise to let me know. I’ll be super happy — but until then, we might as well keep on testing.
Welcome to The Open Loop!
Buckle up and embrace the value (and the fun) of “not knowing yet”. I’m excited to see where these loops take us.
Best, Bruna.
PS: Enjoyed this edition? I’d love to hear your thoughts and feedback. Ping me on LinkedIn, email me at [email protected], or visit brunakukiela.com.
Thanks for reading The Open Loop!
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